By supporting farmers through the agricultural transition and helping bring high-quality food to the market, we are building an agile, resilient model that is constantly improving, with the aim of creating value for all our stakeholders.
As farmers, customers and colleagues of a cooperative group and its businesses, we are committed day in, day out, to making sustainability a pillar of our development.
For farmers, we develop high-potential channels based on approaches to farming that are sustainable in both environmental and economic terms. We encourage the agronomic and combinatorial solutions that are best adapted to our territories and our environment, support farmers in all their diversity, and seek out the best markets for our members’ production. Working with them, we are advancing towards practices that make a positive contribution to the preservation of resources, ensure grain produced is safe and hygienic, support biodiversity and make decision-making tools an integral part of technical itineraries.
The agricultural transition is under way in both crop and livestock production, and it is bringing all farmers together. Close links between farmers and consumers are even more important now than ever before. They will help us build the food model of the future.
We are fully committed to ensuring that, at our origination facilities and on our processing sites alike, all our products meet the highest standards of food safety and nutritional value, environmental protection and respect for people. We believe in developing a range of markets – local, national and international – so that we can bring as many consumers as possible products that meet their wide-ranging expectations.
CultivUp is Axereal Group’s sustainable agriculture strategy. It is based on economic, social and environmental criteria. To date, some 4,000 Axereal farmers are involved in the strategy.
CultivUp’s commitments include full traceability of integrated farming techniques, the use of decision-making tools and practices that support soil health and greater biodiversity. CultivUp has been certified as meeting the requirements of the SAI Platform – the global sustainable agriculture standard created by top food-industry names.
CultivUp has also been recognised as meeting the level two standard for environmental value by the French Ministry of Agriculture. CultivUp certification and the use of digital farming tools (Synchroo) are now preconditions for farmers wishing to sign channel contracts with Axereal cooperative.
« CultivUp gives me a guaranteed market for my production and a better price, because manufacturers recognise the certification. It’s a good way for me to prove my expertise. In addition, the decision-making tools that the cooperative offers, allows me to be in compliance with specifications issued by manufacturer customers ; and I am also in line with my practices and my convictions. »
Ludovic Leger, farmer, Grange le Bocage (Yonne), who signed up to the CultivUp strategy in 2018.
« The Ebly® brand was developed in Beauce, and since the beginning it has been intrinsically linked to the agricultural world and protecting the environment. Now, thanks to the CultivUp strategy, we’re going one stage further by offering our partner farmers better returns and a guaranteed set price, using integrated production methods and sourcing our durum wheat within 50km of our production site in the heart of Beauce (Marboué, Eure-et-Loir). »
Jérôme Baudry, General Manager, Mars Food France and President, Ebly® SAS.